Tito’s Handmade Vodka - Summer Variety Pack

Every brand under the sun is releasing a pre-flavored, canned cocktail for the summer. But Tito’s Handmade Vodka doesn’t believe in letting people tell you what to drink.

So we helped them release their own kind of variety pack.

But first, we dropped a little teaser. We wanted the Internet to believe we were dropping a “real” variety pack. And, oh boy, did they take the bait.

We had some more fun on social with our good pal Trevor Wallace. We also made one of our friends run around in this inflatable suit. Sorry, Jason!

(But the pack sold out in minutes— twice!— so it was worth it).

Featured in Parade, AdAge, Little Black Book and Houston Chronicle

Made with: Lillian O’Connor, Brett Simone, Mindi Price and Molly Jamison

Directed by: Brian Camp