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AdAge 〰️ Adweek 〰️ New Yorker 〰️ LA Times 〰️ Washington Post 〰️
Science Moms - For Our Daughters
Fun fact about climate change (there aren't many of these btw): research shows that moms are the most persuadable group to take action.
Thus, Science Moms was born.
Science Moms is a group of climate scientists and mothers steeped in the reality of what's happening to their kids' planet and are working to make it better.
To introduce our brand, we made these spots to humanize the issue through something that connects all mothers: their love for their kids.
Featured in AdAge, AdWeek, The New Yorker, Los Angeles Times, Washington Post, and more.
Produced by Potential Energy Coalition for Science Moms
CCO: Casey Rand
CD: Alex Sprouse
AD: Jasmine Paylor